Issue details

East Sussex County Council currently has a number of roundabouts for which the Highways department is responsible for maintaining and ensuring they meet their purpose and manage traffic safely and efficiently. In recent years the Highways Department has, as elsewhere within the Council, been met with increased cost and demand, and increasing budget pressures. Responding to these challenges the Council has looked at alternative ways of maintaining these assets and reducing the cost pressure on the Council so that resources can be diverted elsewhere. Roundabout Sponsorship provides businesses with a very unique, environmentally enhancing and cost-effective way of promoting their business to tens of thousands of prospective customers – all day, every day. The scheme is designed to be cost neutral or to provide basic income to ESCC, and it is about providing extra enhancement to sites that would otherwise receive basic highways maintenance at lower frequencies